26 / September / 2022 : 10-21
Using Branded Content for Brand Awareness
Branded entertainment and content marketing are becoming increasingly popular strategies for businesses to engage with their audiences and build brand awareness. Branded entertainment involves the creation of content that is designed to entertain or educate consumers while also promoting a brand or product. Content marketing, on the other hand, focuses on creating valuable content that provides information or entertainment to consumers, without overtly promoting a brand or product.
Both strategies rely on creating high-quality, engaging content that resonates with audiences and encourages them to share it with others. By using these strategies effectively, businesses can build brand loyalty and establish themselves as thought leaders in their industry.
Published on 26 / September / 2022 : 10-21
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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