03 / October / 2022 : 13-36
The Power of Social Proof and User Reviews
Social proof and user reviews are powerful tools that businesses can use to establish credibility, build trust with customers, and increase conversions. Social proof is the concept that people are influenced by the actions and opinions of others, and can take many forms, such as social media likes and shares, celebrity endorsements, and customer reviews.
User reviews, in particular, are a key component of social proof. By displaying positive reviews prominently on their website and other marketing materials, businesses can demonstrate the value and quality of their products or services. Negative reviews can also be beneficial, as they provide opportunities for businesses to address customer concerns and improve their offerings.
Overall, social proof and user reviews are important factors that can influence customer behavior and ultimately drive business success.
Published on 03 / October / 2022 : 13-36
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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