05 / October / 2022 : 14-01
Trends in Native Advertising
Native advertising is a type of advertising that blends seamlessly with the content of a website or social media platform. It has become increasingly popular in recent years due to its effectiveness in reaching audiences in a non-intrusive manner.
One trend in native advertising is the use of sponsored content, such as articles or videos, that provide useful information or entertainment to the audience. This approach allows brands to connect with consumers on a deeper level by providing value beyond just promoting their products or services.
Another trend is the use of programmatic native advertising, which utilizes technology to automate the buying and placement of native ads. This approach enables brands to reach their target audiences at scale and in real-time.
Overall, native advertising continues to evolve and adapt to changing consumer behaviors and technological advancements, making it an important strategy for brands looking to engage with their audiences in a meaningful way.
Published on 05 / October / 2022 : 14-01
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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