11 / October / 2022 : 09-37
Boost Your Online Visibility with SEO and SEM Tactics
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two important tactics in digital marketing that businesses can use to increase their online visibility and attract more traffic to their website.
SEO involves optimizing a website's content, structure, and technical elements to make it more visible and rank higher on search engine results pages (SERPs) for specific keywords. This can include on-page optimization, such as meta tags, keyword research and optimization, and creating high-quality content.
On the other hand, SEM involves using paid advertising to drive traffic to a website through search engines. This can include pay-per-click (PPC) advertising, display ads, and social media advertising. SEM can be an effective way to quickly drive targeted traffic to a website, especially for new businesses or for specific campaigns.
Both SEO and SEM are important tactics for businesses to attract more traffic and increase their online visibility. However, a balanced approach is necessary to achieve the best results. A combination of both tactics can help businesses to maximize their online presence and drive more targeted traffic to their website.
Published on 11 / October / 2022 : 09-37
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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