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22 / October / 2022 : 12-04

Leveraging Referral Marketing for Business Growth

Referral marketing is a powerful strategy for businesses to increase their customer base and drive sales. Referral marketing involves incentivizing current customers to refer their friends and family to your business. This can be done through referral programs, where customers are rewarded with discounts, cash back, or other incentives for referring new customers. Referral marketing can be a highly effective way to generate leads, as potential customers are more likely to trust recommendations from their friends and family than traditional advertising. When implementing a referral marketing strategy, it's important to provide a clear and simple referral process, make the incentives attractive to both the referrer and the referred, and track your results to optimize your campaign. By leveraging the power of your existing customers, referral marketing can help your business grow and succeed.
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Published on 22 / October / 2022 : 12-04
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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