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28 / November / 2022 : 13-25

The Power of Referral Programs for Business Growth


Developing a referral program for current customers is an effective way for businesses to acquire new customers and enhance customer loyalty. By incentivizing current customers to refer their friends and family, businesses can tap into their existing network and reach potential customers who may not have been aware of their products or services.

A successful referral program should offer attractive incentives for both the referrer and the new customer, such as discounts, free products, or exclusive access to promotions. It should also be easy to use and share, with clear instructions and user-friendly features.
Overall, developing a referral program can help businesses generate new leads, increase sales, and strengthen relationships with their existing customers.
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Published on 28 / November / 2022 : 13-25
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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