10 / December / 2022 : 13-09

The Benefits of Offering Subscription Services or Membership Programs


Businesses can benefit greatly from offering a subscription service or membership program to their customers. These programs can increase revenue and foster customer loyalty by offering exclusive content, discounts, or other perks. By providing recurring payment options, businesses can create more predictable income streams and better financial planning. Additionally, membership programs can help businesses collect valuable customer data and insights, allowing them to make data-driven decisions and improve their offerings and marketing strategies. These programs can also create a sense of community among members, fostering a deeper connection between the business and its customers. With the rise of online shopping and e-commerce, offering a subscription service or membership program has become a popular way for businesses to differentiate themselves from competitors and provide added value to their customers.

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Published on 10 / December / 2022 : 13-09
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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