14 / December / 2022 : 14-19
Utilizing Guerilla Marketing for Business Promotion
Guerilla marketing tactics are unconventional and often low-cost techniques that businesses can use to promote their products or services. Unlike traditional advertising methods, guerilla marketing aims to create a memorable and unique experience for the target audience. Examples of guerilla marketing include flash mobs, graffiti, and viral videos.
Utilizing guerilla marketing tactics can be a cost-effective way for businesses to increase brand awareness and generate buzz around their products or services. These tactics can be particularly effective for small businesses with limited marketing budgets. By creating a memorable and unique experience for their target audience, businesses can differentiate themselves from competitors and create a lasting impression.
However, it's important for businesses to use guerilla marketing tactics ethically and with consideration for the impact they may have on the local community. Business owners should also be aware of any legal or ethical implications of their marketing tactics.
In conclusion, guerilla marketing can be an effective marketing strategy for businesses looking to generate buzz and increase brand awareness. By utilizing unconventional and creative tactics, businesses can differentiate themselves and create a lasting impression on their target audience.
Published on 14 / December / 2022 : 14-19
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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