16 / December / 2022 : 16-32
Exploring the Benefits of Guerilla Marketing
Guerilla marketing is a unique and unconventional marketing approach that utilizes low-cost tactics to promote a product or service. Here are some of the benefits of guerilla marketing:
Increased brand awareness: Guerilla marketing tactics are often designed to grab attention and generate buzz. This can lead to increased brand awareness as people talk about the campaign and share it on social media.
Cost-effective: Guerilla marketing campaigns can be executed with limited resources, making them an affordable option for small businesses and startups. This means that even businesses with limited budgets can create effective marketing campaigns.
Creativity: Guerilla marketing campaigns often involve unique and creative concepts that break the mold of traditional marketing. This can help a business stand out from its competitors and leave a lasting impression on customers.
Targeted messaging: Guerilla marketing campaigns can be designed to target specific demographics or niches, making them an effective way to reach a specific audience.
Overall, guerilla marketing can be a powerful tool for businesses looking to create buzz, increase brand awareness, and engage with their audience in a creative way.
Published on 16 / December / 2022 : 16-32
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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