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Product placement is a marketing strategy that involves placing a product or brand in a movie or TV show for promotional purposes. This can be an effective way for companies to reach a wider audience and generate brand awareness. By integrating products seamlessly into the storyline, filmmakers can make it feel more natural and less like a blatant advertisement. However, product placement can also be controversial, with some viewers feeling like it disrupts the authenticity of the content. Ultimately, the success of product placement depends on how well it is executed and whether it aligns with the overall vision of the film or show.