11 / March / 2023 : 15-36

Innovation and Creativity: Key Drivers for Business Growth


Innovation and creativity are crucial components for any business seeking to drive growth and stay competitive in today's fast-paced and ever-changing marketplace. By focusing on developing innovative and creative ideas, businesses can stay ahead of the curve and provide their customers with unique and valuable products and services. One way to foster innovation and creativity is by introducing new products or services that meet the changing needs and demands of the market. Another strategy is to implement new marketing strategies that effectively reach and engage with target customers, such as through social media, influencer marketing, or experiential marketing. Additionally, businesses can streamline their operations by leveraging new technologies and process improvements, which can help reduce costs, increase efficiency, and free up resources to invest in new initiatives. Overall, innovation and creativity are essential drivers of growth for businesses of all sizes and industries, and those that are able to successfully harness these qualities will be better positioned for long-term success.

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Published on 11 / March / 2023 : 15-36
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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