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13 / March / 2023 : 15-51

Market Research and Analysis: Identifying Opportunities for Business Growth


Conducting thorough market research and analysis is a crucial step for businesses seeking to identify new opportunities for growth. By carefully studying the market landscape and analyzing data on consumer trends, purchasing behaviors, and competitor activity, businesses can gain insights into emerging opportunities and make informed strategic decisions. Market research and analysis can help businesses identify untapped markets or customer segments, as well as new trends or technologies that can be leveraged to gain a competitive advantage. It can also provide businesses with valuable information on customer preferences and needs, which can be used to develop new products or services that better meet the needs of target audiences. Ultimately, by investing in market research and analysis, businesses can position themselves for long-term success by staying ahead of the curve, identifying new opportunities for growth, and making data-driven decisions that maximize their potential for success.

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Published on 13 / March / 2023 : 15-51
Published by Liana Aloyan

Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.

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