05 / June / 2024 : 16-17
Instagram tests forcing users to watch adverts
![](https://yelaket.am/resized/720×576/1717589709305.jpg)
Meta is not the first big tech firm to force people to watch adverts.YouTube is known for showing non-skippable ads to users watching videos on its platform or TV app who do not pay for its ad-free premium tier.A study carried out by TikTok, published in January, suggested forcing viewers to watch adverts might actually lead to less engagement.More than 70% of its participants said they were more likely to engage with the experience of an advert if there was an option to skip it.
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