America, with its rich history of political culture, stands at the crossroads of significant changes in mass communication. With the advent of the internet and social media, public opinion is now shaped and disseminated faster and more widely than ever before. Political campaigns utilize digital platforms for direct engagement with voters, altering the dynamics of elections and public discourse. The influence of mass communication on political culture includes both positive aspects, such as increased access to information and enhanced civic engagement, and challenges associated with misinformation and manipulation.