08 / July / 2019 : 14-14
Maximizing Reach with Influencer Marketing
Influencer Marketing is a form of marketing that involves partnering with individuals who have a large and engaged following on social media platforms to promote products or services. The idea is to leverage the influence and reach of these individuals to reach a wider audience, build brand awareness, and drive sales. Influencer marketing campaigns often involve product placements, sponsored posts, or other forms of collaboration between the brand and the influencer. Brands choose influencers based on the fit with their target audience, the influencer's engagement rate, and their brand image. Influencer marketing can be a highly effective way for brands to reach a younger, tech-savvy demographic and generate buzz around their products or services.
Published on 08 / July / 2019 : 14-14
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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