01 / November / 2019 : 12-03
The Top Metrics to Track for Your SEO Success
The success of your search engine optimization (SEO) strategy can be measured by various metrics, which can help you track your progress and identify areas for improvement. Here are some of the top metrics to track for your SEO success:
Website Traffic: This is one of the most important metrics to track as it reflects the number of visitors your website is attracting. You should monitor the overall traffic trend to see if it's increasing or decreasing, as well as the sources of traffic to understand where your audience is coming from.
Search Engine Rankings: Your website's search engine rankings are crucial to your SEO success as they determine how easily your audience can find your site. You can track the ranking of specific keywords and monitor your progress over time.
Bounce Rate: This metric measures the percentage of visitors who leave your website after visiting only one page. High bounce rates indicate that visitors are not finding the information they need or are not engaged with your content.
Conversion Rate: The conversion rate measures the percentage of visitors who take a specific action on your website, such as filling out a form or making a purchase. Tracking this metric will help you determine how effective your website is in driving desired actions.
Organic Search Traffic: This metric measures the amount of traffic that is generated through organic search results as opposed to paid advertising. Tracking this metric will give you an idea of the impact of your SEO efforts.
Pages per Session: This metric measures the average number of pages a visitor views during a single session on your website. A high number of pages per session can indicate high engagement and interest in your content.
Time on Site: This metric measures the average amount of time a visitor spends on your website during a single session. A high time on site can indicate high engagement and interest in your content.
Keyword Rankings: Monitoring the ranking of specific keywords can help you see the impact of your SEO efforts. You can track your rankings for targeted keywords and make changes to your strategy as needed.
Lead Generation: If your website's main purpose is to generate leads, then tracking the number of leads generated is a critical metric. This will help you determine the effectiveness of your SEO efforts in driving lead generation.
Return on Investment (ROI): Tracking the return on investment of your SEO efforts is important to determine if they are worth the resources being invested. You should monitor the cost of your SEO efforts versus the return generated.
User Experience: User experience is an important factor in SEO success as it affects your website's search engine rankings and user engagement. You should track metrics such as website loading speed, ease of navigation, and mobile-friendliness to ensure a positive user experience.
Tracking these metrics will give you a clear picture of your SEO success and help you make informed decisions about your strategy.
Published on 01 / November / 2019 : 12-03
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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