08 / November / 2021 : 10-43
The Impact of Product Scheduling on Retail Sales
Product scheduling is a critical aspect of retail merchandising, and it can have a significant impact on sales. The way that products are scheduled and displayed can influence customer behavior and their likelihood of making a purchase.
One way that product scheduling can affect sales is by creating a sense of urgency. Retailers often use limited-time promotions or seasonal displays to encourage customers to make a purchase. By creating a sense of urgency around a product, retailers can increase its perceived value and encourage customers to make a purchase before the promotion or season ends.
Additionally, the timing of product scheduling can impact sales. Retailers often plan product launches to coincide with holidays or events when customers are more likely to be shopping. For example, a retailer may schedule a new line of swimsuits to launch in the early spring, just in time for customers to start planning their summer vacations.
The layout of products within the store can also impact sales. Retailers often use strategic product placement to encourage customers to make additional purchases. For example, placing complementary products next to each other can encourage customers to purchase both items. Similarly, placing higher-priced items at eye level can draw customers' attention to them and encourage them to make a purchase.
In conclusion, product scheduling is a crucial aspect of retail merchandising that can have a significant impact on sales. By creating a sense of urgency, timing launches strategically, and strategically placing products within the store, retailers can encourage customers to make purchases and increase their sales.
Published on 08 / November / 2021 : 10-43
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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