30 / November / 2022 : 15-29
Harnessing the Power of Word-of-Mouth Marketing
Word-of-mouth marketing (WOMM) is a powerful strategy for businesses to attract new customers and build brand awareness. This type of marketing involves leveraging satisfied customers to spread positive word-of-mouth about a business or product.
There are several ways businesses can utilize WOMM, including offering exceptional customer service, providing high-quality products or services, and incentivizing customers to share their positive experiences with others.
One of the biggest advantages of WOMM is its ability to establish trust and credibility with potential customers. When people hear about a business or product from someone they know and trust, they are more likely to consider making a purchase.
Overall, WOMM can be a highly effective and cost-efficient marketing strategy for businesses looking to increase brand awareness and attract new customers. By providing exceptional customer experiences and incentivizing satisfied customers to share their positive experiences, businesses can tap into the power of word-of-mouth marketing to drive growth and success.
Published on 30 / November / 2022 : 15-29
Published by
Liana Aloyan
Journalist, columnist. Liana studies at the Faculty of Russian Philology of Khachatur Abovyan State University. She has been working at Yelaket (Yelaket.am) news agency since 2019 as a journalist and columnist. Writes articles about business and marketing. Liana is a member of "Media association" since 2020.
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